Colour, Design, Concept
Black in our logo signifies Mystery. This is the mystery in the routes we create, the hidden curves of the terrain we explore and the ultimate driving experience we have. It says come Experience the sport!
Hint of Red in the logo signifies the Energy our gang possess. The use of color red also reflects Action and Speed. Red is energizing, rushing through the core principles of our gang of – Responsible Sports!
The color White completes our logo – it is pure. It also balances our spectrum of activities – Pure Sports!
Since ages compass has been used for navigation and orientation of direction. What better could depict our logo, especially when our USP is navigational challenges.
Though the compass direction pointer is towards West, significance of retaining N, E and S denotes boundless explorations, whatever the direction may be.
Finally, the gang’s energy is such that it’s creating magnetic field thus turning the direction pointer towards us because – We Fuel Adrenaline.
We have put our heart and soul in our logo. Every element has been carefully thought and colors chosen to depict WM’s characteristics. The logo’s originator, Anukraman Singh conceptualized the idea. The idea of compass came from Praveen Chourey. The design and concept was further developed by inputs from Shalini Singh.
Anupama Krishnan has helped create our vision into reality; she is a Design Manager with a publishing house in Delhi. The final output is a perfect blend of teamwork aka Western Motorsports.